• Does your organisation lack creative and innovative edge in comparison to your competitors?
  • Are you being challenged by your inability to think laterally?
  • Have you been living with the belief that creativity is an inborn talent?
  • Do you find yourself recycling the same concepts and ideas while looking for new solutions?
  • Are your problem-solving tactics proving to be futile?

Then the Edward De Bono’s Lateral Thinking program could just be the answer to these criticalities!

A heuristic for solving problems; you try to look at the problem from many angles instead of tackling it head-on.

Edward de Bono’s Lateral Thinking proves that creative thinking is not an inborn talent but is a skill that can be learnt. Today, businesses require organisations to adopt a new way of thinking that empowers them by strengthening their natural abilities; thus improving teamwork, productivity and profits.

The Lateral Thinking tools will dramatically increase the number of new and practical ideas using unconventional thinking techniques normally untapped by the usual ways of thinking.

Who should attend?

  • Directors
  • CEOs
  • General managers
  • Managers
  • Executives
  • Professionals who are looking for more creativity in strategic thinking, product development, process improvement, R&D, marketing etc.


  • Lateral Thinking